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With the search marketing industry growing significantly over the last 5 years there has been a surplus of people and information making a lot of promises and all with varying levels of expertise. For a small business owner that is looking for quality SEO Services that are still relatively affordable it is hard to separate the online marketing carnie men selling snake oil and those that offer legitimate Internet Marketing services that are help increase the search visibility of your business. We will go over several of the services we provide that have been proven to work consistently for our clients. If at any point you have any questions, feel free to call or email us. We are always happy to point you in the right direction.

What’s Important?

• Keyword Research
• Website Optimization
• Code Optimization
• Content Creation
• Link Building Services
• Website Authority & Trust Rank

From the beginning, SEO has always started with Keyword Research. Many SEO companies or SEO Consultants simply login to Google’s Keyword Tool and spit out a list of keywords that you should be targeting based on popularity. We have found that a lot of them don’t to use the Google Keyword Tool properly and fail to understand that it is a general guide and is only a starting point. Every day we find many keywords that Google’s tool claims have zero searches and yet we can see dozens of impressions and clicks in the analytic reports of our clients’ accounts.

Advanced Keyword Research

We go much further. We will analyze your competitors, related topics, Google Suggest phrases, and Seasonal Keyword trends. We can break up the keywords into “groups” that include variations of each. Some of these may include descriptors that are buying phrases such as “where to buy”, “for sale”, and “discount”. Other times we find research phrases such as “what is…”, “how do you…”, or “vs” that compares one topic or product to another. And though we can create a much more comprehensive list of potential keyword targets that can drive sales, even this isn’t good enough. So we calculate a difficulty score based on the barrier of entry into each segment.

Removing Poor Performers 

As important as positive keyword research is, negative keywords and phrases can be just as valuable to increasing your ROI by saving money on those that wouldn’t be spending regardless. Removing phrases and searches for people looking for “free” or “cheap” can ensure we maximize your target audience for potential clients that are intent on looking for integrity and quality in your products and services.

We Analyze:

• Competitor Targeted Keywords
• Overlapping & Related Topics
• Google Suggested Search Phrases (pops up when you start typing a search)
• Seasonal Keyword Trends
• Calculate a Difficulty Score for 1st page rankings
• Prioritize biggest opportunities (not always the keyword with the most searches)
• Track conversion on all search Referrals for ROI

We determine which keywords may generate the highest returns and prioritize the list accordingly.

Conversion Tracking

We track the conversion of each keyword (even if there are hundreds or thousands) to funnel and clarify our efforts into those that are most successful. Then we can proceed to target secondary keywords. But even if you knew the exact list of keywords you needed to target to generate the highest value for your marketing dollars, everything comes down to execution. How you optimize in today’s search industry that is littered with potential landmines will make the difference between success and failure.

Proper Baseline SEO Techniques for achieving high ranking in SERP (search engine results pages).

Keyword Placement

Proper strategic keyword placement ensures text content on your website can be indexed properly by search engines for those targeted keywords (relevant to your industry). When done correctly, you are better able to rank higher for those keywords in SERPs (search engine results pages).

SEO Compliant Coding

Correct usage of title tags (<title>) with targeted keywords ensure the page titles of the website reflect the content, and allows for search engines to make value judgements in connection with the content on that page.  Appropriate use of header tags (H1-H6) let search engines understand the importance of specific pieces of text content on the site and to hold them to a higher value for indexing; this is the focus of the targeted keyword. Usage of meta description tags (although typically dismissed in modern search engines due to their unreliability) is still good practice to ensure alternate search engines, directories and link schema’s have content to read and index.  The use of image alt tags also provides text reference to images on the site (alt tags can contain targeted keywords). For high ranking in SERPs, the body content should be a minimum of 300 words and be relevant to both the header tags and titles tags on the page you are optimizing. Proper coding will result in better indexing, and higher ranking.

Page Speed

Page load, speed and TTFB (time to first byte) affects the ranking in SERPs – both directly and indirectly. Google’s Algorithm Speed Update makes a direct link to rank and page speed – the faster the page load, the higher the ranking criteria. Indirectly, a slow website will cause more users to prematurely leave your site, increasing the bounce rate, and lowering your score. A properly optimized fast web page will rank higher than a poorly coded, slow web page.

Back links

Backlinks are a significant source for improving ranking of web pages. As a site procures more backlinks, web indexes conclude that the site has keyword relevant value worth positioning higher in SERPs as it creates a correlation between other indexed websites that also favorably view the content on the site as valuable. Higher index websites providing backlinks offer a higher degree of indexing higher yourself. Proper use and acquisition of backlinks results in better indexing, and higher ranking in SERPs.

Search Directory Submission

While keyword targeting and a properly coded website is considered on-page optimization, submitting your web pages to search engines directly is an off-page optimization strategy that lets various search engines know to look, index and rank your website.  Search engines, search directories, business listing websites, all provide additional sources for traffic and highly valuable back-links for your relevant keywords.

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In summary

A properly coded, well-built, fast loading website containing relevant keywords with backlinks from trusted sources will result in a better indexed and higher SERP ranking than websites that do not engage in these practices. Higher rankings result in increased brand awareness, visibility, traffic to the website, a greater awareness of products and services offered – and ultimately creating new revenue-generating prospects, customers, and clientele through a cost-effective long-term marketing strategy.

If you are ready to discuss your project, please contact us for a free consult.