An online store has one job: make it easy for someone to buy from you, and make them trust you enough to do it. Everything else, the design, the layout, the checkout, serves that. We build the store around what you’re actually selling, whether that’s one product or a thousand. The cart is the easy part. Selling is the point.
We Build Online Stores That Actually Sell
Ecommerce and Online Stores
And we handle all of it: the design, the build, the payments, the SSL, the hosting. So you’re not duct-taping plugins together or paying every month for a platform you’re fighting. One person builds your store, sets up the payments, and picks up when you call about it later.
What We Build
- Full WooCommerce stores
- Stripe and Square buy buttons for one-off products
- Custom products with file uploads for personalization
- Bundles, packages, and subscriptions
- Donations and event ticketing for nonprofits
- Store redesigns and migrations
Why People Come to Us
- Starting out and selling a first product
- Outgrew a marketplace like Amazon or Etsy
- Tired of monthly fees on a builder
- A store that’s slow or hard to update
- Selling something a template can’t handle
- Want one person who builds it and owns the relationship
Built on the payment tools you and your customers already trust
Built Around What You Sell
Our Approach
A shop selling a handful of custom pieces shouldn’t work like one moving a full catalog every day, and there’s no single cart that’s right for every job. So before anything gets built, we work out what you sell, who’s buying it, and how they want to pay. The store gets shaped around that.
We were wiring up online payments before most of these tools existed, and we’re an authorized Authorize.net reseller, so the money side gets set up right, whether that runs on Stripe, Square, Authorize.net, or PayPal. You end up with a store you own and can take anywhere.
From One Product to a Full Catalog
What We Build
Not every business needs a big store. Some need a full catalog, some need a single buy button. We build whichever one fits, and everything in between.
Recent Online Stores
Our Work
Different products, different customers, different stores. Here are a few we built and still help run.
Comfy Yoga
Yoga Apparel and Wholesale Store
Ex Machina Soundworks
Pro Audio Manufacturer and Store
Hero Down Foundation
Nonprofit, Donations and Ticketing
The Parts That Make a Store Work
Built In
A store is more than a good-looking product page. Here’s what’s handled underneath so it runs, sells, and keeps customers coming back.
Need a merchant account or payment gateway of your own? We’re an authorized Authorize.net reseller, and setup is always free. Sign up for a payment gateway.
Thinking About a Builder? Already Stuck on One?
Platforms and Migrations
Plenty of small shops start on Shopify, Wix, or Squarespace, and for selling a few items that can be the right call. The trouble usually shows up later, when the monthly fees stack up, the store won’t do the one thing you need, or you find out you can’t take it with you. We wrote up the real costs so you can weigh it yourself: what Wix, Squarespace, GoDaddy, and Shopify don’t tell you about the real cost.
Already have a store that’s slow, dated, or stuck on a platform you’ve outgrown? We move it to WooCommerce, keep your products and your search rankings, and hand you back something you own. And if a simple setup still fits where you are, we’ll tell you that straight.
What Our Clients Say
Reviews
★★★★★
“Stephen created a gorgeous looking site that set us apart from our competition. He really helped us with the design decisions and the technical side of things.”
Ulla Pfneudl
Comfy Yoga · Google Review
★★★★★
“Yellowfin is attentive and constantly overdelivers at a reasonable cost. Highly recommended.”
Don Redl
Apex Intelligence · Google Review
★★★★★
“Yellowfin did a fantastic job rebuilding our website. Fair price, very knowledgeable, and the turnaround time was better than we expected.”
Adam Ferracane
Refresh Companies · Google Review
Common Questions
FAQ
I only sell a few things. Do I need a full store?
Probably not. If you’re selling one or two products, a Stripe or Square buy button can take payment without a full cart and checkout behind it. We’ll point you to the lightest setup that does the job, and build up from there only when it’s worth it.
How many products can the store handle?
From a single item to a catalog of thousands. WooCommerce scales with you, so the store you start with can grow as the product line does, without starting over.
Can I manage products and orders myself?
Yes. You get a dashboard where you add products, update prices, and process orders on your own. If you’d rather not, a care plan covers it. See our full process and pricing.
Which payment options can I take?
Stripe, Square, Authorize.net, and PayPal, alone or in combination, plus cards and wallets like Apple Pay and Google Pay. We’re an Authorize.net reseller, so we can set the merchant side up for you directly, and every store includes an SSL certificate so payments are encrypted.
Do I have to use WooCommerce, or can you do Shopify?
WooCommerce is the primary platform, because it keeps the store, the data, and the customer list yours instead of rented. If a hosted builder is the better fit for where you are, we’ll say so rather than sell you more than you need.
Can you move my store off another platform?
Often, yes. We migrate stores onto WooCommerce and carry over the products, the content, and the search rankings where we can. You’ll get a straight read on what moves cleanly and what needs rebuilding before any work starts.