Do You Need a New Website? Maybe Not.
A Long Island lacrosse club asked for a new website. What they needed was a redesign. How to tell if your site’s bones are good.
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Your Business Is Listed on Sites You’ve Never Visited
Built a free Chrome extension that shows a page’s meta tags and real Facebook and X preview cards in one click – so you can see how a page will look when it’s shared before you hit publish. Only reads the page you’re on, nothing stored.
Stop Opening a Separate Site to Check How a Page Shares
Built a free Chrome extension that shows a page’s meta tags and real Facebook and X preview cards in one click – so you can see how a page will look when it’s shared before you hit publish. Only reads the page you’re on, nothing stored.
Stop Opening a Separate Schema Validator – Chrome Extension
I kept checking my own schema markup by hand every time I published something, so I built a Chrome extension that does it in one click instead. Free, no signup, and it only asks for activeTab.
Anyone Can Buy a Click: How to Read Your Own Ad Report
A client asked me to poke holes in a competitor’s ad proposal. Here’s what a real agency report looks like once you pull the brand-name keyword back out – and the one question worth asking whoever runs your ads.
The 4 Types of SEO, in the Order That Actually Pays Off
We scanned 230 small business sites and 70% had a technical problem draining everything else. Here’s what each type of SEO costs, and the order that pays off.
“We Don’t Really Use the Website, It Doesn’t Do Anything For Us”
Most small business websites don’t generate anything. Not because websites don’t work – because nobody built theirs to. Here’s what’s missing.
We Rebuilt Our Own Website. Here’s What We Left Out.
We stripped out the trends, the buzzwords, and the giant hero text nobody reads when we rebuilt our own site. What’s left is the stuff that actually makes a website work – and the data that proves people wanted it that way all along.
Yellowfin Development is a Proud WP Engine Agency Partner
Yellowfin Development is an official WP Engine Agency Partner – meaning our clients get access to enterprise-grade managed WordPress hosting at partner pricing. Here’s what WP Engine is, who it’s right for, and how to get started.
Wix, Squarespace, GoDaddy, and Shopify: What They Don’t Tell You About the Real Cost
Think building your own website on Wix, Squarespace, GoDaddy, or Shopify is saving you money? The introductory price is just the beginning. Here’s what these platforms don’t tell you about what you’ll actually pay – and why so many businesses end up paying more for less.
You Know That Storefront That Just Feels Off? That’s Your Website Too.
If your website feels “off” but you can’t say why, you’re not alone. Subtle design flaws hurt trust and credibility – just like a neglected storefront. Learn how good design builds confidence.
Referrals: Word of Mouth Is Great… Until They Google Your Competitor
Referrals are great – until someone Googles your business and your competitor shows up first. Word-of-mouth alone isn’t enough. When someone searches for your business online, missing or inconsistent listings can send them to your competitor.
The Power of Backlinks: Unveiling Their Significance in SEO
If you’ve spent any time researching SEO, you’ve heard the word “backlinks.” They’re consistently listed as one of the most important ranking factors in Google’s algorithm – and for good reason. But most explanations of backlinks treat them like something only big publications or PR agencies can build. The reality is simpler, and more actionable,…
Decoding Website Costs: How Much Should You Invest in Your Digital Presence?
“How much does a website cost?” is probably the question I get most often. And the honest answer is: it depends – but not in the vague, non-committal way most agencies mean when they say that. There are real variables, real reasons why one site costs more than another, and real numbers I can give…
AI Works Best When You Already Know the Answer
AI is powerful, but it works best when guided by expertise. Learn why human insight, strategy, and experience are essential for websites and digital marketing.
AI is a Grift, But Can Be a Useful One
Artificial Intelligence has become the latest buzzword in tech – much like blockchain, crypto, NFTs, the metaverse, big data, VR, and IoT before it. Each of these technologies followed a familiar arc: genuine capability gets discovered, marketing gets ahead of reality, investment floods in, expectations overshoot, and the inevitable correction follows. Some technologies survive that…
100 Million ChatGPT Users Later… Google Search Is Still Growing Year Over Year
Despite AI’s rapid growth, Google Search is still gaining traction. Here’s why organic visibility, strong web design, and modern SEO still matter for businesses adapting to the future of search.
The Modern Town Crier: Why Google Ads are the New Yellow Pages
There was a time when every local business in America had a line item in their budget for it. The Yellow Pages. The Penny Saver. The local paper. The Town Crier – whether literal or figurative – was how you let the neighborhood know you existed. Every year, a check went out. Every year, customers…
Real-World Meets Digital: Why Print Still Matters in a Shifting AI Landscape
Even as AI transforms digital marketing, traditional print remains a reliable, hyper-local tool. Here’s how real-world tactics like flyers and face-to-face outreach complement your online strategy.
Website Spring Cleaning!
There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…
Fixing The Friction: How Small Adjustments Can Make a Big Impact in Your Marketing
In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out – by a customer, a colleague, or even a random conversation. But when you listen to feedback, good or bad, you gain real…
Understanding the Neighborhood Effect: How Shared Hosting Impacts Website Performance
When I explain shared hosting to clients, I use a simple analogy: imagine your website lives in an apartment building. You have your unit, your neighbors have theirs, and you all share the same plumbing, electrical, and hallways. Most of the time it works fine. But if someone on the third floor starts doing something…
Search engines are stealing your content AND traffic – and selling it back to you.
The rise of AI-powered search is changing how people find information online – and not in a way that benefits your business. Search engines are scraping content from your website, using it to generate answers directly on the results page, and keeping users from ever clicking through to your site. You lose the traffic. They…
Hosting, Maintenance & Support – What do you actually need?
One of the most common points of confusion for small business owners is understanding what they’re actually paying for when it comes to their website’s infrastructure. Hosting, maintenance, and support get bundled together, sold as packages, and treated as interchangeable – but they’re three distinct things with three distinct purposes. Here’s a simple breakdown: hosting…
“New Year, New Me” Website Checklist Edition
It’s that time of year again. The gym is packed, the dinner plates have smaller portions and healthier options, and everyone’s got a new routine, a new regimen, a new attitude. All in the effort for betterment. Your website is no different. Visual impressions, security, and content are things that should be addressed regularly -…
Websites And Wallpaper
Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper. Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why am…
How Increased Mobile Traffic is Affecting Your Business
More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing…
Why Every Small Business Needs a Website
Having a small business means having to do all the leg work behind getting it up and running and to then keep it that way. Prioritization is an important factor, some may try to decide what is most important and what can fall by the way side, but there is one thing that all small…
Why Responsive Web Design is Required
Responsive web design isn’t a feature or an upgrade anymore. It’s the baseline. A site that doesn’t work properly on a phone isn’t an incomplete site – it’s a liability. It costs you search visibility, it costs you credibility, and it costs you customers who hit your page on mobile, can’t read it, and leave…
The Importance of SEO
SEO gets talked about constantly and understood rarely. Most business owners have heard they need it, have been pitched it by someone, and aren’t entirely sure what they’re actually paying for when they buy it. That’s partly because “SEO” covers a wide range of things – some of which move the needle significantly, some of…
What a Good Website Says About Your Business!
Your website is making statements about your business whether you intend it to or not. Every design decision, every load time, every broken element on mobile is communicating something to the person looking at it. The question isn’t whether your site is sending signals – it’s whether those signals are the ones you want sent.…
How Local Search Can Benefit Your Business
Every search is a local search. Using Yellowfin Development to manage your local listings, your locations and people will perform better in search results and your customers will find the information they need. Read on to learn how we help local businesses improve their local SEO.
4 Simple Benefits of Having a Website
There are still businesses operating in 2025 without a real website. Some have a Facebook page standing in for one – which is not the same thing, not even close. Some have a Google Business Profile and nothing else. Some have a site that was built in 2011 and hasn’t been touched since. In every…
Can I build my own website?
Like most discussions, there’s a short answer and a long one. The short answer: yes, given reasonable computer skills, you probably can build your own website. The longer answer is a question: should you? Think of your website as an employee – one that never takes time off, works 24 hours a day, and is…
The Benefits of Submitting Your Website to Search Engines and Directory Services
Most people assume that once a website goes live, search engines will find it automatically. Sometimes that’s true. Often it isn’t – or it takes much longer than it should. Search engines discover new pages by crawling the web – following links from one page to another. If your site is brand new, has no…
Yellowfin Developments’ latest Website Redesign Project – Sunnyside Up Cafe
Be sure to check out Yellowfin Developments’ latest Website Redesign project for Sunnyside Up Cafe. Contact Us to see what we can do for your online presence. To coincide with their new location grand opening and franchise expansion, Sunnyside Up Cafe needed a revamped website to showcase the restaurant with a vibrant, new, modern, bright and inviting look focusing on quality food and friendly local character and charm they’re known for.
Paying Too Much For Web Hosting?
We can review your current hosting plan, with all included services, and help to determine if you could be saving money while also getting better service, better server infrastructure – and even offer design critique on your chosen design (afterall, your website not only has to be cost-effective for your business – but also be a benefit to you and your customers). There is no obligation, this is a free consultation, we typically save our clients up to 70% off their current hosting bills.
Websites made with Google Business Profiles will be turned off soon
Editor’s note: This article was originally published in early 2024 ahead of the shutdown announcement. It has been updated to reflect the current state – Google Business Profile websites were turned off in March 2024 and redirects ended June 10, 2024. In March 2024, Google shut down every website built through Google Business Profiles -…
Why You Should Let a Professional Company Manage Your Yext Listings
Managing your own business listings sounds simple enough. Log into a few platforms, make sure your info is correct, done. In practice, it’s more complicated than that – and for most business owners, it’s one of those tasks that gets started, partially completed, and then quietly abandoned when something more urgent comes up. That’s not…
Yellowfin Development is proud to partner with Hover for Domains!
Your domain name is your address on the internet. It’s what goes on your business cards, your email signature, your Google Business Profile, and every piece of marketing you put out. Getting it right – and keeping it managed properly – matters more than most people realize until something goes wrong. If there’s any chance…
Yellowfin Development is an Authorized Authorize.net Reseller & Partner
If you’re selling anything online – products, services, appointments, memberships – you need a way to accept payment. That means a payment gateway. And if you’re a small business that doesn’t already have one set up, the options can feel more complicated than they need to be. Yellowfin Development is an authorized reseller partner for…
Authorize.net is Eliminating Their Setup Fee
You read that right. They’ve just made it easier than ever to sign up for a payment gateway account! Starting on April 19, 2018, Authorize.net will be removing the $49.00 fee for all newly created Authorize.Net Payment Gateway Accounts. Eliminating the setup fee is a big change. But after listening to customer feedback, Authorize.net has…
Yellowfin Development is a proud Yext Partner
Yellowfin Development is a proud partner of Yext, one of the leading platforms for managing business listings across the digital ecosystem. Through this partnership, we offer managed local listings as a service – handling setup, synchronization, and ongoing maintenance across 100+ directories, maps, apps, and search platforms on your behalf. The short version: your business…
Coronavirus COVID-19 Service Update
Editor’s note: This page was originally published in March 2020 as a service update during the COVID-19 pandemic. It has been updated to reflect our current operations. Yellowfin Development operates as a fully remote-capable business. Whether you need a quick update to your website, a consultation on your digital presence, or ongoing support for your…
How To Get Started With Bitcoin (BTC)
Editor’s note: This article was originally published in late 2017 when Bitcoin was approaching $10,000 per coin. At the time of this update, Bitcoin trades above $100,000. The referral link and bonus offer have been updated to reflect Coinbase’s current program. Everything else stands as written – the basics haven’t changed. Internet technology is not…