SEO, or Search Engine Optimization is a rough guideline that websites should follow in order to get their site to appear higher on the list of results when someone searches for relevant terms. Good SEO also increases the quality of websites by making them easier to find and navigate. The overall set of guidelines should be followed step by step as this will mean your site uses SEO to its full advantage. SEO is important for anyone with a business website, a personal website – or anyone desiring higher traffic rates!

More people than ever are using the internet to find out things they need to know. Gone are the days of trawling through books to find information, people can now get what they want with a few well-chosen words. In such a competitive market, it can seem an impossible task to get people to find your site. This is where search engine optimization comes in handy.

As a society, we are busy. Thanks to the advances in technology, we live in a world where we can access anything we want almost instantly. Because of this, people who use search engines are far more likely to click on the first five suggestions in the results page instead of navigating further down the list or heading to that dreaded second page of results. Good SEO means that your site is more likely to appear not only on the first page, but as one of the top five results. This means that you are much more likely to gain more traffic to your site than if you were further down the list.

People who use search engines trust them. They trust that Google, Bing and Yahoo are putting the most trustworthy and reliable sites at the top of their results pages. Because of this, people are more likely to end up on your site if you are featured on that first page. Being present in the top results for certain keywords mean that people will automatically trust your site more and be more likely to spend longer on it, or return time and time again.

As a knock on effect from this, sites which are using good SEO get featured more on social media platforms. If a user had found your site, trusts it and had read the content that you are offering, they are more likely to share it on their various social media accounts. It is also important to ensure that your site is running properly. It increases the overall user experience and usability of your site.

It also puts you ahead of the competition. Think about two sites which are selling the same product. The company which uses good SEO will get found more, and therefore more people will buy their product over the company which isn’t being seen. If you want to utilize SEO to give you the edge over your competition and give your site the trustworthy reputation it deserves then we can help you – just get in touch with us today to find out what we can do for you.

If you’re interested in having your site SEO valuated, please reach out to us for a free consult.