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SEO

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  2. Category "SEO"

Schema Inspector Chrome extension showing JSON-LD schema markup detected on a webpage

Stop Opening a Separate Schema Validator – Chrome Extension

SEO, TechnologyBy Stephen KnightAugust 9, 2026

I kept checking my own schema markup by hand every time I published something, so I built a Chrome extension that does it in one click instead. Free, no signup, and it only asks for activeTab.

Laptop showing a rising advertising dashboard chart beside the headline Anyone Can Buy a Click

Anyone Can Buy a Click: How to Read Your Own Ad Report

Advertising, Marketing, SEOBy Stephen KnightAugust 7, 2026

A client asked me to poke holes in a competitor’s ad proposal. Here’s what a real agency report looks like once you pull the brand-name keyword back out – and the one question worth asking whoever runs your ads.

Three small stone blocks stacked on a much larger foundation block - the four types of SEO, with technical work as the base everything else rests on.

The 4 Types of SEO, in the Order That Actually Pays Off

Local SEO, Marketing, SEOBy Stephen KnightJuly 28, 2026

We scanned 230 small business sites and 70% had a technical problem draining everything else. Here’s what each type of SEO costs, and the order that pays off.

Yellowfin Development website shown on desktop, tablet, and mobile devices displaying the Websites Marketing homepage

We Rebuilt Our Own Website. Here’s What We Left Out.

Marketing, News, SEO, Web DesignBy Stephen KnightJune 24, 2026

We stripped out the trends, the buzzwords, and the giant hero text nobody reads when we rebuilt our own site. What’s left is the stuff that actually makes a website work – and the data that proves people wanted it that way all along.

Backlinks and SEO

The Power of Backlinks: Unveiling Their Significance in SEO

Local SEO, Marketing, SEOBy Stephen KnightSeptember 12, 2025

If you’ve spent any time researching SEO, you’ve heard the word “backlinks.” They’re consistently listed as one of the most important ranking factors in Google’s algorithm – and for good reason. But most explanations of backlinks treat them like something only big publications or PR agencies can build. The reality is simpler, and more actionable,…

ChatGPT and Google Search - Yellowfin Development Statistics.

100 Million ChatGPT Users Later… Google Search Is Still Growing Year Over Year

AI, Marketing, SEOBy Stephen KnightJuly 15, 2025

Despite AI’s rapid growth, Google Search is still gaining traction. Here’s why organic visibility, strong web design, and modern SEO still matter for businesses adapting to the future of search.

Website spring cleaning

Website Spring Cleaning!

Hosting, SEO, Web DesignBy Stephen KnightMarch 27, 2025Leave a comment

There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…

AI traffic theft and what it means for your website

Search engines are stealing your content AND traffic – and selling it back to you.

AI, SEO, TechnologyBy Stephen KnightJanuary 25, 20251 Comment

The rise of AI-powered search is changing how people find information online – and not in a way that benefits your business. Search engines are scraping content from your website, using it to generate answers directly on the results page, and keeping users from ever clicking through to your site. You lose the traffic. They…

New year, new website

“New Year, New Me” Website Checklist Edition

Hosting, SEO, Web DesignBy Stephen KnightJanuary 1, 2025

It’s that time of year again. The gym is packed, the dinner plates have smaller portions and healthier options, and everyone’s got a new routine, a new regimen, a new attitude. All in the effort for betterment. Your website is no different. Visual impressions, security, and content are things that should be addressed regularly -…

Mobile website traffic

How Increased Mobile Traffic is Affecting Your Business

Mobile, SEO, Web DesignBy Stephen KnightNovember 28, 2024Leave a comment

More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing…

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