It’s surprising in this day and age that many people don’t realize the importance of having a good website. It’s how business is conducted these days and most people won’t even consider shopping somewhere or doing business with a place that doesn’t have a smart, well designed and well-functioning site. Having a good website speaks volumes about the integrity, reliability and abilities of your company so if you’re not up to speed, read on for why you should make your website your number one priority.

If your overall design is bad people will assume that you’re a business that doesn’t appreciate quality. They will assume that you can’t be bothered with going above and beyond and are probably content with doing the bare minimum. This is a really poor beginning to someone who is inquiring about your business. This may not be the case at all, but to a newcomer to your site, this is what they’re interpreting. Having a well-designed website speaks to your customer that you care about presentation, that you want to provide the best experience for them and that you take pride in your business and everything that it involves.

A cluttered and confusing site will just frustrate any visitors that come to your site. It says that you lack focus or that you don’t have a clear vision. People will assume that you aren’t bothered about the experience that you give your visitors, so why would you care about the experience you give them as customers? Instead, a clear and clutter free site says the opposite – you want the customers to have the best possible experience from start to finish. It will say that you have focus and a purpose for your company and that you know what it is you want to achieve and how to go about doing so.

People now use their smartphones as their main method of browsing the web. If your site isn’t mobile friendly then many people may simply not bother because it isn’t convenient for them. You may be losing business without even realizing it. People will assume that you are out of touch with your target customers and that you might not be up to date with their wants and needs. It also screams at them that you are outdated and not up to speed with what people are using. Having mobile friendly sites means that people know you are a modern and reliable company who are in tune with your audience.

Nearly half of people will abandon a website if it loads too slowly (sometimes within 3 seconds!) Having a slow website means that people will assume that you aren’t capable of performing a basic task and that you are possibly trying to save costs on your site hosting. Having a fast website means that people will assume you are reliable and don’t spare expenses when it comes to providing a good customer experience.

If you’re interested in building a new website for your business, or having your current outdated website redesigned, please reach out to us for a free consult.