“We Don’t Really Use the Website, It Doesn’t Do Anything For Us”
Most small business websites don’t generate anything. Not because websites don’t work – because nobody built theirs to. Here’s what’s missing.
We Rebuilt Our Own Website. Here’s What We Left Out.
We stripped out the trends, the buzzwords, and the giant hero text nobody reads when we rebuilt our own site. What’s left is the stuff that actually makes a website work – and the data that proves people wanted it that way all along.
You Know That Storefront That Just Feels Off? That’s Your Website Too.
If your website feels “off” but you can’t say why, you’re not alone. Subtle design flaws hurt trust and credibility – just like a neglected storefront. Learn how good design builds confidence.
Decoding Website Costs: How Much Should You Invest in Your Digital Presence?
“How much does a website cost?” is probably the question I get most often. And the honest answer is: it depends – but not in the vague, non-committal way most agencies mean when they say that. There are real variables, real reasons why one site costs more than another, and real numbers I can give…
Website Spring Cleaning!
There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…
Fixing The Friction: How Small Adjustments Can Make a Big Impact in Your Marketing
In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out – by a customer, a colleague, or even a random conversation. But when you listen to feedback, good or bad, you gain real…
“New Year, New Me” Website Checklist Edition
It’s that time of year again. The gym is packed, the dinner plates have smaller portions and healthier options, and everyone’s got a new routine, a new regimen, a new attitude. All in the effort for betterment. Your website is no different. Visual impressions, security, and content are things that should be addressed regularly -…
Websites And Wallpaper
Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper. Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why am…
How Increased Mobile Traffic is Affecting Your Business
More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing…
Why Every Small Business Needs a Website
Having a small business means having to do all the leg work behind getting it up and running and to then keep it that way. Prioritization is an important factor, some may try to decide what is most important and what can fall by the way side, but there is one thing that all small…