Responsive web design is a fairly new concept in the world of web. In the golden age of the smartphone, people want to have a good website experience, no matter what kind of device they’re using to browse on. This is where responsive web design comes in.

Sales of PCs have declined in recent years, while the sales of smartphones has reached its highest ever level and is set to keep climbing. Search engines giants Google have also recently come on board with responsive web design – as mobile friendly sites are being listed higher on results pages, compared to those which are not mobile compatible.

Responsive web design involves a few different components. The first is that it makes sure the site fits on different sized screens – from mobile devices, to tablets to traditional PCs and laptops. Images and media also have to be adapted, in order to make sure they are being displayed correctly on different devices without becoming warped. The most important thing of all is that all devices can see the same page, without the need for different URLs.

Having responsive web design means that your users are getting a consistent experience while using your site. For example, if one day they visit your site on their mobile, then go to visit on their laptop the following day only to find that the two sites are completely different, they likely won’t want to keep using the site. It is also a great way to make sure that your website is being kept clutter free. Nobody wants to see a brick wall of information on a small mobile screen, so making sure your site is only displaying the bare essentials will massively help.

Web design which is responsive to different devices mean that you are increasing the number of people your site is reaching each day. With over 60% of people now using their smartphone to browse different sites, making sure your site is optimized for mobile means that you are reaching people who otherwise wouldn’t visit the site. Think of this not only as a way to gain more traffic to your site, but attracting more people to become potential customers. The more people that visit your site, the more reliable and trustworthy it becomes and the more people will recommend it. Word of mouth is still invaluable when it comes to business. The more people that come to your site, the more likely it is that some of them will become customers and clients.

You will also be seen as modern and up to date, and therefore reliable. People who use their phones to visit your site will see that you are in tune with your current audience and the current trends, rather than seeing a site which is behind the times and outdated by better competitors. If you are struggling to know where to start when it comes to responsive web design then get in contact and see what we can do to help you.

If you’re interested in having your site valuated for responsiveness, please reach out to us for a free consult.