4 Simple Benefits of Having a Website

The basics sometimes bear repeating.

Not having a website to your business is like having a car without tires. You might think this is a strong analogy, but if you are in business and don’t have a solid presence online in 2020, you are missing out on a serious opportunity. In 1996, Bill Gates stated if your business is not on the internet, you will soon be out of business. What would he say today?

According to Statista, more than 4 billion people are actively using the internet in 2020. Think about that. That is more than half of the world’s population. It has been reported that 90% of Americans use the internet. This means that much of your target audience can be found on the internet. Therefore, it makes sense to strategically leverage the power of websites in your marketing strategy.

Here are some of the benefits of having a website:

Improved Advertising: A website serves as a major marketing tool. When you include your website in all your marketing, customers will be able to access your website and learn more about your offerings.

Save Money While Protecting the Environment: By having a website, you will save money on printing and distribution costs. Instead of printing tons of brochures to display your services or products, you could direct customers to your website. You will also save a few trees in the process.

Improved Customer Service: By having a page or portal on your website where customers can submit requests and give feedback, the process of interacting with your business would be more pleasant opening the way for better customer satisfaction.

Access to a Wider Market: Having a website grants you access to potential customers well beyond your geographical location. It opens opportunities to tap into markets that you otherwise would not be able to tap into.

As an entrepreneur who is serious about the success of your venture, it is wise to get a website developed. While there are a number of platforms that enable you to create a basic website, nothing beats using professionals who have dedicated their lives to mastering the craft of website development. Get in touch with us today. When you hire Yellowfin Development, you are leveraging over 20 years of experience in web development.