Do You Need a New Website? Maybe Not.
A Long Island lacrosse club asked for a new website. What they needed was a redesign. How to tell if your site’s bones are good.
Stop Opening a Separate Site to Check How a Page Shares
Built a free Chrome extension that shows a page’s meta tags and real Facebook and X preview cards in one click – so you can see how a page will look when it’s shared before you hit publish. Only reads the page you’re on, nothing stored.
Stop Opening a Separate Schema Validator – Chrome Extension
I kept checking my own schema markup by hand every time I published something, so I built a Chrome extension that does it in one click instead. Free, no signup, and it only asks for activeTab.
Yellowfin Development is a Proud WP Engine Agency Partner
Yellowfin Development is an official WP Engine Agency Partner – meaning our clients get access to enterprise-grade managed WordPress hosting at partner pricing. Here’s what WP Engine is, who it’s right for, and how to get started.
Wix, Squarespace, GoDaddy, and Shopify: What They Don’t Tell You About the Real Cost
Think building your own website on Wix, Squarespace, GoDaddy, or Shopify is saving you money? The introductory price is just the beginning. Here’s what these platforms don’t tell you about what you’ll actually pay – and why so many businesses end up paying more for less.
AI Works Best When You Already Know the Answer
AI is powerful, but it works best when guided by expertise. Learn why human insight, strategy, and experience are essential for websites and digital marketing.
AI is a Grift, But Can Be a Useful One
Artificial Intelligence has become the latest buzzword in tech – much like blockchain, crypto, NFTs, the metaverse, big data, VR, and IoT before it. Each of these technologies followed a familiar arc: genuine capability gets discovered, marketing gets ahead of reality, investment floods in, expectations overshoot, and the inevitable correction follows. Some technologies survive that…
Understanding the Neighborhood Effect: How Shared Hosting Impacts Website Performance
When I explain shared hosting to clients, I use a simple analogy: imagine your website lives in an apartment building. You have your unit, your neighbors have theirs, and you all share the same plumbing, electrical, and hallways. Most of the time it works fine. But if someone on the third floor starts doing something…
Search engines are stealing your content AND traffic – and selling it back to you.
The rise of AI-powered search is changing how people find information online – and not in a way that benefits your business. Search engines are scraping content from your website, using it to generate answers directly on the results page, and keeping users from ever clicking through to your site. You lose the traffic. They…
Can I build my own website?
Like most discussions, there’s a short answer and a long one. The short answer: yes, given reasonable computer skills, you probably can build your own website. The longer answer is a question: should you? Think of your website as an employee – one that never takes time off, works 24 hours a day, and is…