• Fixing the Friction: How Small Adjustments Can Make a Big Impact in Your Marketing

    How Small Adjustments Can Make a Big Impact in Your Marketing

    In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out—by a customer, a colleague, or even a random conversation. But when we listen to feedback—good or bad—we gain valuable insight into what needs Continue Reading

  • Having a Website Isn’t Enough – The Evolution of Local Marketing

    Why Having a Website Isn’t Enough – The Evolution of Local Marketing I recently had a conversation with a client that highlighted a common misconception about internet marketing. He had just invested in a new website but wasn’t seeing the business growth he expected. When I asked about his marketing strategy, he admitted he didn’t Continue Reading

  • “New Year, New Me” Website Checklist Edition

    “New Year, New Me” Website Checklist Edition It’s that time of year again, the gym is packed with people chasing after their New Year’s Resolutions, dinner plates with smaller portions and healthier options, smiles instead of grimaces to push out that new positive attitude.  New routines, new regimens, all in the effort for betterment. Your Continue Reading

  • Websites And Wallpaper

    Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper.  Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why Am Continue Reading

  • How Increased Mobile Traffic is Affecting Your Business

    Mobile Traffic

    More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing Continue Reading