How Small Adjustments Can Make a Big Impact in Your Marketing
In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out—by a customer, a colleague, or even a random conversation. But when we listen to feedback—good or bad—we gain valuable insight into what needs to be improved.
“If you want to fix something, you have to admit it’s broken.”
I’ve encountered a few moments like this recently that made me rethink and refine my own approach. Here’s what I learned—and how you can apply it to your business.
1. Make It Easy for People to Contact You
A client recently emailed me asking for my phone number to discuss a new marketing strategy. My first thought? How does he not already have it? Can he not find it on my site? Then I thought—perhaps the number wasn’t immediately visible on my website. It was tucked away in a sidebar instead of prominently displayed in the header.
The Fix: I moved my contact details to the header where they’re instantly accessible. If someone wants to reach me, I don’t want them to search for that information—I want it to be frictionless.
Takeaway: If your phone number, email, or contact form isn’t easy to find, you might be losing inquiries. Review your website’s layout and ensure potential clients can reach you in one click.
2. Keep Your Business Profile Updated
A colleague I hadn’t spoken to in a while asked, What have you been working on lately? It made me realize something—I hadn’t updated my LinkedIn profile to clearly define my business solutions, my services, or what I specialize in. In an attempt to cast a wider net, I unintentionally made my services less clear.
The Fix: I reworked my LinkedIn profile to better communicate what I do and who I help. This ensures that when someone checks my profile, they instantly understand how I can provide value.
Takeaway: If your business information is outdated or unclear, people won’t know how to engage with you. Regularly audit your LinkedIn, website, and social media bios to ensure they accurately represent your business.
3. Use Clear and Industry-Specific Language
Some months back, I handed my business card to someone outside of the web industry. He looked at it and asked, “What kind of development do you do?” In his field, “development” meant construction and real estate—not web design.
The Fix: I reworded how I present my services, avoiding jargon that could be misinterpreted. Now, instead of simply “design & development,” I clarify “Website Design & Digital Marketing Solutions.”
Takeaway: If your business terminology is vague or easily misunderstood, you might be confusing potential clients. Make sure your branding clearly communicates what you do to your target audience.
4. Listen, Adapt, and Improve
The key takeaway from all these examples? Feedback is your most valuable tool for improvement. Instead of being frustrated when someone doesn’t “get it,” use that moment to refine your messaging, design, or strategy.
- Are potential customers asking the same questions? Update your website FAQs.
- Are people misunderstanding your services? Clarify your branding.
- Are you missing inquiries? Make your contact info more accessible.
Small adjustments can have big payoffs in how you present your business, attract leads, and remove friction points. If your website or marketing strategy needs fine-tuning, I can help.
💡 What’s a mistake you’ve learned from and improved in your business? Let’s discuss! We’re all always learning!
📩 Need a professional review of your website or marketing strategy? Let’s connect! Contact us to get started.
