There’s an old saying about housework.

“Housework is something you do that nobody notices until you don’t do it.”

The same effect comes into play in regard to your online presence. If your website is old or outdated, people instantly notice, but on the other hand if your website is well-kept, up to date, and provides the user with a great experience, they won’t notice it at all. And that’s a good thing.

Ensuring a visitor to your site has a good experience, ensures that their interaction is, by your standards, successful. You want to be sure they find the information they’re looking for easily. You want to be sure their checkout process is smooth and seamless. You want to be sure they can find a way to contact you easily. You want to be sure that whatever device they’re on, they can navigate and read your site easily.

This should be your baseline – a good experience. Conversely, if they have a bad experience, they’ll leave – and worse yet, they’ll judge your entire organization by the quality of the site. Which brings me to my main point…

Your website is the visual representation of your entire company.

Picture two storefronts – one is clean, well-kept, organized and showcasing the stores products – the other is dirty, with products piled up and displayed in a haphazard way, leftover tape on the windows where the old “sale” sign was hanging. It’s obvious which store takes pride in their establishment and wants to provide a better customer experience – creating an inviting space, instead of an alienating one.

Your website is something you should be able to take pride in, and be proud to pass on to potential clients and customers. It should be a visual representation of not only your business, but how you will treat your customers.

Out with the old, in with the new!

Mobile standards have changed significantly in the last few years, and will continue to change into the future, it’s important to keep up with the technical changes – and just as importantly, the visual trends.

If your website is difficult to read or navigate on mobile devices and tablets – it is time to upgrade from an older, non-responsive, desktop only website to a newer responsive mobile friendly format – ensuring your visitors have a great experience, regardless of the device they’re browsing on.

If your content is outdated, or your blog hasn’t been updated in quite some time, it can send the wrong message to visitors that perhaps your organization is also outdated. Content updates should be done periodically to ensure the latest information about your products and services are available to potential customers – and to let them know you’re staying current with whatever trends exist in your market.

If you are interested in having your current site evaluated for mobile accessibility, up-to-date content or to see if it is keeping up with today’s visual trends, please feel free to contact us for a free consultation.