Comfy Yoga
E-Commerce Website Design & Development
Comfy Yoga is a New York-based yoga apparel brand selling eco-friendly, handmade-design leggings, capris, and accessories to the yoga, Pilates, and athleisure community – with a wholesale program and a customer base that keeps coming back. What started as an Amazon-focused retailer looking to establish its own web presence has grown into a full direct-to-consumer e-commerce operation.
Yellowfin built the original site from the ground up – a full WooCommerce e-commerce store designed to match the feel of the brand: warm, feminine, community-driven, and visually led. The initial build bridged the gap between their Amazon marketplace and their own branded storefront, giving Comfy Yoga a home they owned and controlled. The design captured the mood of the yoga community without looking like a generic fitness retailer.
The relationship has continued ever since. Comfy Yoga is an active Yellowfin client and the site is currently being rebuilt again – expanding the store, refining the customer experience, and positioning the brand for its next phase of growth. New designs drop regularly, the product catalog has grown significantly, and the store handles everything from individual retail orders to wholesale inquiries.
It’s the kind of project that doesn’t end – it evolves.
Project Details
Client: Comfy Yoga Inc.
Type: E-Commerce Website Design & Development
Platform: WordPress / WooCommerce
Scope: Ground-up build, ongoing development
Location: New York
Deliverables: Web Design, E-Commerce, Wholesale, Hosting, Ongoing Development
“Stephen created a gorgeous looking website that set us miles apart from our competition. He is very easy to work with, replied to all questions promptly and really helped us with design decisions and the technical side of things.”
Ulla Pfneudl
Comfy Yoga – Founder & Entrepreneur
“Comfy Yoga is a fresh start up from New York, a place where fashion, fitness and style love to merge. We carefully source our eco-friendly fabrics and choose designs that spice up the look. Our collection provides comfortable, dry-fit leggings that are soft and light-weight – intended for Yoga, Barre and Pilates, but can also be worn as street fashion or lounge wear. Our company takes customer satisfaction very seriously and hopes to serve the yoga community for many years to come.”
– Comfy Yoga Inc.
Our Work
Comfy Yoga is one of nearly three decades of client projects. The portfolio covers small business sites, nonprofit builds, ecommerce stores, and everything in between – across industries, budgets, and project types. If you see something that looks like what you need, that’s where the conversation starts.
Every project is scoped individually. No packages, no guesswork – just a straight conversation about what you need and what it will take to build it right.