Comfy Yoga

E-Commerce Website Design & Development

Comfy Yoga is a New York-based yoga apparel brand selling eco-friendly, handmade-design leggings, capris, and accessories to the yoga, Pilates, and athleisure community – with a wholesale program and a customer base that keeps coming back. What started as an Amazon-focused retailer looking to establish its own web presence has grown into a full direct-to-consumer e-commerce operation.

Yellowfin built the original site from the ground up – a full WooCommerce e-commerce store designed to match the feel of the brand: warm, feminine, community-driven, and visually led. The initial build bridged the gap between their Amazon marketplace and their own branded storefront, giving Comfy Yoga a home they owned and controlled. The design captured the mood of the yoga community without looking like a generic fitness retailer.

The relationship has continued ever since. Comfy Yoga is an active Yellowfin client and the site is currently being rebuilt again – expanding the store, refining the customer experience, and positioning the brand for its next phase of growth. New designs drop regularly, the product catalog has grown significantly, and the store handles everything from individual retail orders to wholesale inquiries.

It’s the kind of project that doesn’t end – it evolves.

Project Details

Client: Comfy Yoga Inc.

Type: E-Commerce Website Design & Development

Platform: WordPress / WooCommerce

Scope: Ground-up build, ongoing development

Location: New York

Deliverables: Web Design, E-Commerce, Wholesale, Hosting, Ongoing Development

“Stephen created a gorgeous looking website that set us miles apart from our competition. He is very easy to work with, replied to all questions promptly and really helped us with design decisions and the technical side of things.”

Ulla Pfneudl

Comfy Yoga – Founder & Entrepreneur

★★★★★ Google Review

Comfy Yoga website by Yellowfin Development

“Comfy Yoga is a fresh start up from New York, a place where fashion, fitness and style love to merge. We carefully source our eco-friendly fabrics and choose designs that spice up the look. Our collection provides comfortable, dry-fit leggings that are soft and light-weight – intended for Yoga, Barre and Pilates, but can also be worn as street fashion or lounge wear. Our company takes customer satisfaction very seriously and hopes to serve the yoga community for many years to come.”

– Comfy Yoga Inc.

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Our Work

Comfy Yoga is one of nearly three decades of client projects. The portfolio covers small business sites, nonprofit builds, ecommerce stores, and everything in between – across industries, budgets, and project types. If you see something that looks like what you need, that’s where the conversation starts.

Every project is scoped individually. No packages, no guesswork – just a straight conversation about what you need and what it will take to build it right.

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Fair,fast,helpful. Great job!

Julie Gersten

Stephen put together a great website for me, is easy to work with and very responsive. I highly recommend his company.

Executive Advisory

We had a website problem that occurred over the weekend and it was critical that we fix it quickly. We found Steve and Yellowfin in a Google search and he fixed our problem in an hour and we were most grateful. He has been doing the same thing for us for over 7 years. He is always there and resourceful and has become a valuable resource to our company! I dare to say you won't find many people as capable, trustworthy and responsive!

Nana Deleplanque

Yellowfin, helped me tremendously to navigate the new logistic of my websites, I felt completely supported and it was easy to communicate with. I highly recommend them! Thanks, Nana Deleplanque

Summer Camp Eaglehill

I have had nothing but great experiences working with Yellowfin Development. Stephen Knight is great to work with, follows up very quickly and is amazingly knowledgeable when it comes to doing anything related to creating, fixing or editing our website. I would highly recommend any/all of Yellowfin's services.

Richard Callaghan

I’ve been working with Steve at Yellowfin for nearly two decades, now and I can’t recommend him enough. He’s handled all of my hosting for years and has been the person I count on to keep everything running. Whenever something breaks, Steve just fixes it. And to be fair, a lot of the time something breaks is because I probably broke it myself 😂. Either way, he’s always patient, responsive, and gets things sorted out quickly. From web hosting and domain management to keeping my email and sites online, Steve has taken care of all the behind-the-scenes stuff that most people don’t want to think about. It’s a huge relief knowing that everything is in good hands. If you’re looking for someone who knows web hosting, websites, and domains and actually cares about his clients, I highly recommend Steve and Yellowfin. Great service, great knowledge, and someone you can trust to get the job done.

Don Redl

Yellowfin is attentive and constantly overdelivers at a reasonable cost. Highly recommended!

Johnny OBrien

These days, everything feels artificial. Including a ton of web development companies. Many cookie-cutter websites that draw on for months, drain you of money, and when you get the product, it makes you feel like no one understand you, your vision, or your business. I went through both time, money, and stress, looking for the right company to get us on the path of the direction we were headed. I was referred to YellowFin Development by a friend and affiliate business, and within five minutes, I knew Stephen and YellowFin were exactly what we were looking for. He brings over two decades of experience in web design, marketing, and consulting, but more importantly, he understands his clients, by listening. He takes your vision, and brings it to life. He's incredibly responsive. Whether its a small fix, or the world is burning, and the wheels are coming off emergency, he on it like you're his only client. He focuses on quality over quantity, and understands the needs and demands of his clients. Whether you're a small business or a large one, Yellowfin sets the standard, Stephen delivers. I highly recommend YellowFin Development to anyone series about growing and scaling their business in a way that visually strong, efficient, and professional.

Michelle Maggio

I highly recommend Yellowfin Development. Stephen did an exceptional job developing my website. He was very professional, knowledgeable, and creative. He was able to listen to my vision for my website and create it exactly as I had imagined. The site has definitely helped grow my business. You can take a look at his amazing work at michellemaggioacupuncture.com and see for yourself. Thanks so much Stephen!

Robert Magaletta

Incredible experience over the past few years. I highly recommend!!!