Executive Options LLC / Apex Intelligence Group
Security & Investigations Website Design & Rebrand
Don Redl is a former law enforcement professional, published author, and managing partner of a private investigation and protective services firm serving US and multinational corporations, law firms, insurance companies, and entertainment industry clients. The firm’s reputation is built around discretion – their tagline is “Quiet Professionals” – and the website needed to reflect that.
Yellowfin first built the site under the Executive Options LLC brand – a corporate, professional build with an e-commerce store for Don’s books and online registration for firearms training classes. The site brought the online presence in line with the scale and credibility of the operation.
When Don rebranded the entire company to Apex Intelligence Group, Yellowfin handled the full transition – new name, new logo, new branding applied throughout the site. The structure and functionality carried forward; everything client-facing was updated to reflect the new identity cleanly and completely.
The live site at apexintell.com is the current iteration – investigations, subject matter expert consulting, public speaker services, online book sales, and training courses, all running through one platform Yellowfin built and has maintained through every evolution of the business.
Project Details
Client: Don Redl / Apex Intelligence Group
Type: Security & Investigations Website Design & Rebrand
Platform: WordPress / WooCommerce
Scope: Ground-up build, full rebrand
Location: New York State
Deliverables: Web Design, E-Commerce, Training Registration, Rebrand, Technical
“Yellowfin is attentive and constantly overdelivers at a reasonable cost. Highly recommended.”
Don Redl
Apex Intelligence Group
“Apex Intelligence Group is regarded as one of the preeminent providers of Subject Matter Expert Consulting and Private Investigative Services in the United States. Our reputation as ‘Quiet Professionals’ gives our clientele peace of mind. Our personnel are carefully selected, vetted, trained and managed – each an expert in their respective field with extensive experience stemming from an accomplished background in law enforcement, military, and corporate investigations and security.”
– Apex Intelligence Group
The Transformation
Before & After
Our Work
Don Redl is one of nearly three decades of client projects. The portfolio covers small business sites, nonprofit builds, ecommerce stores, and everything in between – across industries, budgets, and project types. If you see something that looks like what you need, that’s where the conversation starts.
Every project is scoped individually. No packages, no guesswork – just a straight conversation about what you need and what it will take to build it right.