Refresh Companies
Multi-Site Web Design & Development
Refresh Companies started as Refresh Refinishing – a single-service bathtub and tile refinishing company out of Northeast Ohio serving the apartment industry. Adam Ferracane came in needing an upgrade from an in-house built website that wasn’t keeping up with where the business was headed. That first project was a full redesign – cleaner layout, better service presentation, lead generation forms that actually converted. Standard stuff, done right.
What happened after that is the real story. Refresh didn’t stay a refinishing company. Adam built it into a multi-brand service operation covering refinishing, painting, janitorial, and carpet cleaning – all focused on the apartment make-ready market under the “Make Ready Made Easy” model. One call, one point of contact, all four services coordinated and scheduled. Each brand grew into its own dedicated website: myrefreshpaint.com for painting, myrefreshclean.com for janitorial, myrefreshrefinishing.com for refinishing, and myrefreshcarpet.com for carpet cleaning. On top of those four, the main Refresh Companies umbrella site ties the whole operation together, and the Refresh Franchising site handles franchise recruitment, territory availability, investment details, and lead capture for prospective franchisees across the country. Yellowfin built every one of them, hosts all six, and handles email across the entire operation.
The franchise side of this business is serious. Refresh has been recognized on the Inc. 5000 list of America’s fastest-growing private companies – ranked No. 2,225 nationally in 2023 and No. 60 on the Inc. 5000 Midwest Regional list in 2022.
Yellowfin has been there for every site, every launch, and every expansion along the way.
Project Details
Client: Refresh Companies
Type: Multi-Site Web Design & Development
Platform: WordPress
Scope: 6 sites – redesign through franchise build
Notable: Inc. 5000 – 2022 & 2023
Deliverables: Web Design, UI Design, Hosting, Technical
“Yellowfin did an absolutely fantastic job rebuilding our website and adding our booking extensions to the site. Fair price, very knowledgeable and good delivery time. Stephen is always fast at making little edits when updating info for us.”
Adam Ferracane
Refresh Companies
“We are one of the fastest growing refinishing companies in the country and offer nothing but the best products in the industry to our clients. Our Ultimate coating system was developed specifically for us, to be the most durable coating system in the business. We are confident that when you contact Refresh, it will be one of the best experiences and end products you’ve ever received from a contractor.”
– Refresh Companies
The Transformation
Before & After
Our Work
Refresh is one of nearly three decades of client projects. The portfolio covers small business sites, nonprofit builds, ecommerce stores, and everything in between – across industries, budgets, and project types. If you see something that looks like what you need, that’s where the conversation starts.
Every project is scoped individually. No packages, no guesswork – just a straight conversation about what you need and what it will take to build it right.