Why Having a Website Isn’t Enough – The Evolution of Local Marketing I recently had a conversation with a client that highlighted a common misconception about internet marketing. He had just invested in a new website but wasn’t seeing the business growth he expected. When I asked about his marketing strategy, he admitted he didn’t Continue Reading
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Having a Website Isn’t Enough – The Evolution of Local Marketing
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Search engines are stealing your content AND your traffic – then selling it back to you.
Search Engines Are Stealing Your Content AND Your Traffic – Then Selling It Back to You. (And How To Combat This Behavior) The rise of generative AI-powered search results is changing the way people find information online — and not in a way that benefits your business. Search engines are now scraping content from your Continue Reading
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AI is a Grift, But Can Be a Useful One
The AI Hype Train: Why It’s Both a Grift and a Game-Changer Artificial Intelligence (AI) has become the latest buzzword in tech circles, much like blockchain, cryptocurrencies, NFTs, the metaverse, big data, VR, and the Internet of Things (IoT) once were. This trend often overshadows the reality of what AI, particularly large language models (LLMs), Continue Reading
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The Modern Town Crier: Why Google Ads are the New Yellow Pages
In the not-so-distant past, small business owners relied on tools like the “Penny Saver,” “Town Crier,” or the “Yellow Pages” to get the word out about their products and services. These advertising methods were the lifeblood of local marketing, helping businesses reach potential customers right in their community. Fast forward to today, and while the Continue Reading
