In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out—by a customer, a colleague, or even a random conversation. But when we listen to feedback—good or bad—we gain valuable insight into what needs Continue Reading
Why Having a Website Isn’t Enough – The Evolution of Local Marketing I recently had a conversation with a client that highlighted a common misconception about internet marketing. He had just invested in a new website but wasn’t seeing the business growth he expected. When I asked about his marketing strategy, he admitted he didn’t Continue Reading
Search Engines Are Stealing Your Content AND Your Traffic – Then Selling It Back to You. (And How To Combat This Behavior) The rise of generative AI-powered search results is changing the way people find information online — and not in a way that benefits your business. Search engines are now scraping content from your Continue Reading
“New Year, New Me” Website Checklist Edition It’s that time of year again, the gym is packed with people chasing after their New Year’s Resolutions, dinner plates with smaller portions and healthier options, smiles instead of grimaces to push out that new positive attitude. New routines, new regimens, all in the effort for betterment. Your Continue Reading
More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing Continue Reading
Serving Long Island and New York for over 25 years, Yellowfin Development specializes in web design, web development, and digital marketing, creating responsive, mobile-friendly websites tailored to businesses of all sizes.
