Referrals are great – until someone Googles your business and your competitor shows up first. Word-of-mouth alone isn’t enough. When someone searches for your business online, missing or inconsistent listings can send them to your competitor.
If you’ve spent any time researching SEO, you’ve heard the word “backlinks.” They’re consistently listed as one of the most important ranking factors in Google’s algorithm – and for good reason. But most explanations of backlinks treat them like something only big publications or PR agencies can build. The reality is simpler, and more actionable,…
SEO gets talked about constantly and understood rarely. Most business owners have heard they need it, have been pitched it by someone, and aren’t entirely sure what they’re actually paying for when they buy it. That’s partly because “SEO” covers a wide range of things – some of which move the needle significantly, some of…
Every search is a local search. Using Yellowfin Development to manage your local listings, your locations and people will perform better in search results and your customers will find the information they need. Read on to learn how we help local businesses improve their local SEO.
There are still businesses operating in 2025 without a real website. Some have a Facebook page standing in for one – which is not the same thing, not even close. Some have a Google Business Profile and nothing else. Some have a site that was built in 2011 and hasn’t been touched since. In every…
Most people assume that once a website goes live, search engines will find it automatically. Sometimes that’s true. Often it isn’t – or it takes much longer than it should. Search engines discover new pages by crawling the web – following links from one page to another. If your site is brand new, has no…
Editor’s note: This article was originally published in early 2024 ahead of the shutdown announcement. It has been updated to reflect the current state – Google Business Profile websites were turned off in March 2024 and redirects ended June 10, 2024. In March 2024, Google shut down every website built through Google Business Profiles -…
Managing your own business listings sounds simple enough. Log into a few platforms, make sure your info is correct, done. In practice, it’s more complicated than that – and for most business owners, it’s one of those tasks that gets started, partially completed, and then quietly abandoned when something more urgent comes up. That’s not…
Yellowfin Development is a proud partner of Yext, one of the leading platforms for managing business listings across the digital ecosystem. Through this partnership, we offer managed local listings as a service – handling setup, synchronization, and ongoing maintenance across 100+ directories, maps, apps, and search platforms on your behalf. The short version: your business…