There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…
It’s that time of year again. The gym is packed, the dinner plates have smaller portions and healthier options, and everyone’s got a new routine, a new regimen, a new attitude. All in the effort for betterment. Your website is no different. Visual impressions, security, and content are things that should be addressed regularly -…
Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper. Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why am…
Responsive web design isn’t a feature or an upgrade anymore. It’s the baseline. A site that doesn’t work properly on a phone isn’t an incomplete site – it’s a liability. It costs you search visibility, it costs you credibility, and it costs you customers who hit your page on mobile, can’t read it, and leave…
Your website is making statements about your business whether you intend it to or not. Every design decision, every load time, every broken element on mobile is communicating something to the person looking at it. The question isn’t whether your site is sending signals – it’s whether those signals are the ones you want sent.…