Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper. Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why am…
More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing…
Having a small business means having to do all the leg work behind getting it up and running and to then keep it that way. Prioritization is an important factor, some may try to decide what is most important and what can fall by the way side, but there is one thing that all small…
Responsive web design isn’t a feature or an upgrade anymore. It’s the baseline. A site that doesn’t work properly on a phone isn’t an incomplete site – it’s a liability. It costs you search visibility, it costs you credibility, and it costs you customers who hit your page on mobile, can’t read it, and leave…
SEO gets talked about constantly and understood rarely. Most business owners have heard they need it, have been pitched it by someone, and aren’t entirely sure what they’re actually paying for when they buy it. That’s partly because “SEO” covers a wide range of things – some of which move the needle significantly, some of…
Your website is making statements about your business whether you intend it to or not. Every design decision, every load time, every broken element on mobile is communicating something to the person looking at it. The question isn’t whether your site is sending signals – it’s whether those signals are the ones you want sent.…