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small business

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  2. Entries tagged with "small business"

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We Rebuilt Our Own Website. Here’s What We Left Out.

Marketing, News, SEO, Web DesignBy Stephen KnightJune 24, 2026

We stripped out the trends, the buzzwords, and the giant hero text nobody reads when we rebuilt our own site. What’s left is the stuff that actually makes a website work – and the data that proves people wanted it that way all along.

Yellowfin Development, a WP Engine agency partner

Yellowfin Development is a Proud WP Engine Agency Partner

Hosting, TechnologyBy Stephen KnightDecember 19, 2025

Yellowfin Development is an official WP Engine Agency Partner – meaning our clients get access to enterprise-grade managed WordPress hosting at partner pricing. Here’s what WP Engine is, who it’s right for, and how to get started.

Wix vs Shopify vs Squarespace

Wix, Squarespace, GoDaddy, and Shopify: What They Don’t Tell You About the Real Cost

E-commerce, Hosting, TechnologyBy Stephen KnightNovember 19, 2025

Think building your own website on Wix, Squarespace, GoDaddy, or Shopify is saving you money? The introductory price is just the beginning. Here’s what these platforms don’t tell you about what you’ll actually pay – and why so many businesses end up paying more for less.

What story does your website tell

You Know That Storefront That Just Feels Off? That’s Your Website Too.

Marketing, Web DesignBy Stephen KnightOctober 29, 2025

If your website feels “off” but you can’t say why, you’re not alone. Subtle design flaws hurt trust and credibility – just like a neglected storefront. Learn how good design builds confidence.

Word of mouth referrals and what happens when they Google your competitor

Referrals: Word of Mouth Is Great… Until They Google Your Competitor

Local SEO, MarketingBy Stephen KnightSeptember 29, 2025

Referrals are great – until someone Googles your business and your competitor shows up first. Word-of-mouth alone isn’t enough. When someone searches for your business online, missing or inconsistent listings can send them to your competitor.

What a website really costs

Decoding Website Costs: How Much Should You Invest in Your Digital Presence?

Marketing, Web DesignBy Stephen KnightAugust 30, 2025

“How much does a website cost?” is probably the question I get most often. And the honest answer is: it depends – but not in the vague, non-committal way most agencies mean when they say that. There are real variables, real reasons why one site costs more than another, and real numbers I can give…

The town crier, the Pennysaver, and Google as the new way to be found

The Modern Town Crier: Why Google Ads are the New Yellow Pages

Advertising, MarketingBy Stephen KnightJuly 1, 2025

There was a time when every local business in America had a line item in their budget for it. The Yellow Pages. The Penny Saver. The local paper. The Town Crier – whether literal or figurative – was how you let the neighborhood know you existed. Every year, a check went out. Every year, customers…

Yellowfin Development - Local search specialist

Real-World Meets Digital: Why Print Still Matters in a Shifting AI Landscape

Advertising, MarketingBy Stephen KnightJune 23, 2025

Even as AI transforms digital marketing, traditional print remains a reliable, hyper-local tool. Here’s how real-world tactics like flyers and face-to-face outreach complement your online strategy.

Website spring cleaning

Website Spring Cleaning!

Hosting, SEO, Web DesignBy Stephen KnightMarch 27, 2025Leave a comment

There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…

Website problem solving

Fixing The Friction: How Small Adjustments Can Make a Big Impact in Your Marketing

Marketing, Web DesignBy Stephen KnightMarch 6, 2025

In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out – by a customer, a colleague, or even a random conversation. But when you listen to feedback, good or bad, you gain real…

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