Do You Need a New Website? Maybe Not.
A Long Island lacrosse club asked for a new website. What they needed was a redesign. How to tell if your site’s bones are good.
We Rebuilt Our Own Website. Here’s What We Left Out.
We stripped out the trends, the buzzwords, and the giant hero text nobody reads when we rebuilt our own site. What’s left is the stuff that actually makes a website work – and the data that proves people wanted it that way all along.
Yellowfin Development is a Proud WP Engine Agency Partner
Yellowfin Development is an official WP Engine Agency Partner – meaning our clients get access to enterprise-grade managed WordPress hosting at partner pricing. Here’s what WP Engine is, who it’s right for, and how to get started.
Wix, Squarespace, GoDaddy, and Shopify: What They Don’t Tell You About the Real Cost
Think building your own website on Wix, Squarespace, GoDaddy, or Shopify is saving you money? The introductory price is just the beginning. Here’s what these platforms don’t tell you about what you’ll actually pay – and why so many businesses end up paying more for less.
You Know That Storefront That Just Feels Off? That’s Your Website Too.
If your website feels “off” but you can’t say why, you’re not alone. Subtle design flaws hurt trust and credibility – just like a neglected storefront. Learn how good design builds confidence.
Referrals: Word of Mouth Is Great… Until They Google Your Competitor
Referrals are great – until someone Googles your business and your competitor shows up first. Word-of-mouth alone isn’t enough. When someone searches for your business online, missing or inconsistent listings can send them to your competitor.
Decoding Website Costs: How Much Should You Invest in Your Digital Presence?
“How much does a website cost?” is probably the question I get most often. And the honest answer is: it depends – but not in the vague, non-committal way most agencies mean when they say that. There are real variables, real reasons why one site costs more than another, and real numbers I can give…
The Modern Town Crier: Why Google Ads are the New Yellow Pages
There was a time when every local business in America had a line item in their budget for it. The Yellow Pages. The Penny Saver. The local paper. The Town Crier – whether literal or figurative – was how you let the neighborhood know you existed. Every year, a check went out. Every year, customers…
Real-World Meets Digital: Why Print Still Matters in a Shifting AI Landscape
Even as AI transforms digital marketing, traditional print remains a reliable, hyper-local tool. Here’s how real-world tactics like flyers and face-to-face outreach complement your online strategy.
Website Spring Cleaning!
There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same applies to your website. If it’s well-kept, fast, and easy to use, visitors won’t think about it at all – they’ll just find what they need and move on. That’s exactly what you want.…